$4,649.00
If you still need more (or less) features Sony has 8 models in their A7 line up to choose from.
Sony has matured the full-frame mirrorless line to the point where all the pieces of the puzzle just work as expected and now they present an incredible feature set in the A7 III at a "basic" price point. But don't let the word "basic" make you think the A7 III is a basic camera. This couldn't be further from the truth.
Here are 11 reasons why you should seriously consider the new A7 III :
Perfection for all. Everything you need.
Capture the peaks of more decisive moments with the α7 III from Sony packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.
Gain control of expressive freedom
With outstanding imaging capability and the high-speed performance contained in a compact body, the α7 III gives you the power, precision and flexibility to capture once-in-a-lifetime moments just as you like.
Image quality evolves
Rendering scenes in realistic detail
A newly developed back-illuminated image sensor and evolved image processing system fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.
Newly developed sensor evolved image processor
The latest technology achieves a stunning processing speed
A new version of the 24.2-megapixel Exmor R™ CMOS sensor, now featuring back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves data readout speed that is two times faster and data processing capability that is 1.8 times higher.
Back-illuminated full-frame sensor
Higher sensitivity and readout speed
The camera’s 35mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed while minimizing noise to reveal fine details in every picture.
Reducing noise in high-resolution images Up to 1.5-stop improvement in image quality
Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise and image deterioration.
Subtle gradation from shadow to highlight
The dynamic range of up to approx. 15 stops
Approx. 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom for creative imaging.
Faithful colour reproduction more accurate colour reproduction straight out of the camera
Colour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.
Steadier shots with 5-axis stabilisation
The latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance.
14-bit RAW output for rich gradations
For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous shooting mode
Take aim with high AF performance
4D FOCUS — AF performance evolves
AF performance is improved using the same AF advancements as in the α9 and applying it optimally, so once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.
4D FOCUS: Stunning wide coverage
A remarkable number of phase-detection AF points
This camera features 693 phase-detection AF points covering approx. 93% of image area plus 425 densely positioned contrast-detection AF points to improve focus.
4D FOCUS: Fast AF speed
Up to two times faster AF performance
Combining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.
4D FOCUS: Steadfast tracking
Enhanced AF tracking for swiftly moving subjects
The AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, allowing you to capture decisive moments.
Reliable AF down to EV-3 brightness
Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-3, for more reliable autofocus in dark scenes.
Focal-plane phase-detection AF supports A-mount lenses
693-point focal-plane phase-detection AF not only covers a wide area and responds instantly — it offers the benefits of high tracking performance even with an A-mount lens mounted via mount adaptor LA-EA3.
Eye AF revolutionises portraiture
With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.
Focus control via touch screen
The α7 III has Touch Focus function, and a TouchPad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.
AF in Focus Magnifier
Use autofocus for stills while the focus area is magnified in viewfinder/monitor, and magnify view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.
More versatile AF settings all around
AF tracking sensitivity for stills is adjustable in five steps. AF areas/points are changeable as you switch between horizontal and vertical orientation. Focus point settings can be assigned to custom buttons.
Capture decisive moments
Fast continuous shooting captures the height of a moment
The α7 III can shoot in a continuous burst at up to 10 fps with AF/AE tracking and up to 8 fps burst shooting when shooting with the live-view mode. The camera also supports silent shooting at up to 10 fps with AF/AE tracking at maximum resolution.
Confidence-boosting continuous shooting
Capture an instant action with continuous shooting of up to 10 fps — or 8 fps for live-view shooting — with AF/AE tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst
Shoot continuously in absolute silence
This camera allows silent shooting at up to 10 fps with AF/AE tracking. Silence is critical for various scenes when even slight noise can mean missing a chance at an ideal shot.
Anti-flicker shooting
Artificial lighting flicker is detected and the shutter is timed to minimise possible exposure and colour inconsistency in images shot at high shutter speeds, as well as between continuous shots.
Better operation during continuous shooting
Groups of shots taken in continuous mode can be reviewed, deleted or protected quickly. You can access a menu screen and change settings, as well as operate image playback during data writing.
More realistic, expressive movies
High-resolution 4K HDR
As well as new capability of recording stunning 4K movies through 2.4-times higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow.
Image resolution uncompromised
Full-pixel readout without binning for high-resolution 4K movies
Full-pixel readout without binning in 35mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimising moiré and jaggies. Full-frame or Super 35mm mode can be selected as needed. Furthermore, 4K recording employs XAVC S format at bitrates as high as 100 Mbps.
More comprehensive autofocus performance
Improved Fast Hybrid AF for movie recording
Fast Hybrid AF with focal-plane phase-detection AF and contrast-detection AF locks onto and smoothly tracks moving subjects. A wide AF area similar to that for still images is now available for movies too. Reduced low-end AF drive speed allows more pronounced slow focus effects. Freedom to match focus response to specific scenes is enhanced overall.
HLG (Hybrid Log-Gamma) for instant HDR workflow
A new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimised black-crush or blown highlights that can deteriorate gradation and details, without colour grading.
Supports S-Log3 and Slow and Quick Motion
S-Log3 improves gradation from shadows to mid-tones and widens dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps for up to 60x quick motion and 5x slow motion.
Shoot with more assured reliability
Reliable features and operation in a compact body
The α7 III’s operability is enhanced by fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, extended shooting endurance from various power sources, plus high durability and resistance to wet and dusty conditions.
Longer battery life to shoot for more professional lengths
The α7 III can use an NP-FZ100 battery with approx. 2.2 times as much capacity as an NP-FW50 battery, allowing you to shoot up to approximately 710 photos with one full charge. BC-QZ1 optional battery charger allows quicker charging than charging via USB.
Dual media slots, UHS-II support
With two media slots, including one that’s UHS-II-compatible for fast data writing, the α7 III can simultaneously or relay record, separate RAW/JPEG data and stills/movies, and copy data between cards.
My Menu: faster to your favourites
Register up to 30 frequently used items on the new My Menu for instant recall. You can create and customise an optimal menu for your own convenience.
Rating function
With rating function, you can rate recorded still images from 1 to 5 stars anywhere right on the spot, using the playback screen to perform the function if it is assigned to a custom button.
High connectivity for smooth workflow
USB 3.1 Gen 1 compatible USB Type-C™ port makes high-speed PC Remote data transfer smooth and effortless, for handling large image files that are produced using PC-tethered shooting.
A compact, lightweight comprehensive zoom
From 24mm to 105mm and F4 aperture throughout the zoom this high-performance G Lens offers consistently high image quality. In addition to outstanding optical performance, it features compact, lightweight design for portability and mobility befitting the E-mount system. Fast, precise AF and high reliability add to the broad utility of this fine zoom lens.
Excellent corner-to-corner imaging throughout the zoom range
Advanced optics achieve consistently high corner-to-corner resolution throughout the zoom range. Four aspherical elements effectively reduce aberration, while ED (Extra-low Dispersion) glass elements minimize chromatic aberration. A circular aperture and carefully controlled spherical aberration shape add expressive potential with beautiful, smooth background bokeh and natural highlights that complement outstanding in-focus sharpness and clarity.
A one-lens solution for mobile, versatile shooting
Excellent optical performance and a high zoom ratio are packed into a compact, lightweight only 663 grams (23.4 oz.). The compact lightweight design extends to E-mount bodies for outstanding system mobility and handling ease. This one high-performance lens lets you shoot a wide range of subjects and situations. A minimum focus distance of 0.38 meters (1.25ft.) and built-in optical image stabilization further enhance all-around versatility.
Constant F4 and fast, precise, quiet AF for stills and movies
A bright constant F4 maximum aperture throughout the zoom range keeps the brightness even when the focal length is changed. Sony’s Direct Drive SSM (DDSSM) AF drive system offers fast, precise, quiet focusing. And a precision optical design minimizes focus breathing. All of this makes the FE 24-105mm F4 G OSS an excellent choice for both stills and movies.
Professional reliability and operability
A fluorine coating on the front element prevents contaminants such as oils, grime, and water from sticking to the front of the lens, and makes them easier to remove if they do become attached to the lens surface. A dust and moisture resistant design and customizable focus hold button further contribute to professional operability and reliability.
ED glass enhances resolution and colour
Three ED (Extra-low Dispersion) glass elements strategically deployed in the lens’s optical path further enhance resolution by suppressing chromatic aberration. Excellent sharpness and natural colour reproduction are maintained right out to the image edges.
Clarity and contrast in any light
Sony’s original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting in backlit and other challenging lighting situations, for consistently high contrast and clarity. Freedom from flare over a wide range of incident light angles provides greater framing and composing flexibility. (1. Nano AR Coating / 2.Glass / 3.Transmitted light)
A beautiful blend of sharpness and bokeh
In addition to a circular aperture design, precise control of the lens’s spherical aberration shape contributes to the stunning balance between sharpness and luscious bokeh that is a hallmark of the G Lens brand. The ability to combine high resolution and smooth bokeh in creative imagery affords vast expressive potential.
High reliability in harsh conditions
The overall design of this lens is dust and moisture resistant for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions
Fluorine-coated front element
The lens’s front element features a fluorine coating that helps to prevent dirt and fingerprints from sticking, and make it easier to wipe dirt and fingerprints away if they do become attached to the lens surface.
24.2MP 35-mm full-frame CMOS sensor with a back-illuminated design
Sensitivity range up to ISO 51200 (expandable to ISO 50-204800 for stills)
Fast Hybrid AF with 693 phase-detection and 425 contrast-detection AF points
High-speed continuous shooting of up to 10fps with AF/AE tracking
4K HDR movie recording capability
Lens Mount | Sony E-Mount |
Camera Format | Full-Frame |
Pixels | Actual: 25.3 Megapixel Effective: 24.2 Megapixel |
Max Resolution | 24 MP: 6000 x 4000 |
Aspect Ratio | 3:2, 16:9 |
Sensor Type / Size | CMOS, 35.6 x 23.8 mm |
File Formats |
Still Images: JPEG, RAW Movies: AVCHD 2.0, XAVC S Audio: AC3, Dolby Digital 2ch, Linear PCM (Stereo) |
Bit Depth | 14-Bit |
Dust Reduction System | Yes |
Memory Card Type | SD SDHC SDXC Memory Stick Pro Duo Memory Stick PRO HG-Duo |
Image Stabilization | Sensor-Shift, 5-Way |
Performance | |
---|---|
Self Timer | 2, 5, 10 Seconds |
Connectivity | 1/8" Headphone, 1/8" Microphone, HDMI D (Micro), USB 2.0 Micro-B, USB 3.0, USB Type-C |
Wi-Fi Capable | Yes |
Power | |
---|---|
Battery | 1 x NP-FZ100 Rechargeable Lithium-Ion Battery Pack, 7.2 VDC, 2280 mAh |
Operating Temperature | 32 to 104°F / 0 to 40°C |
Physical | |
---|---|
Dimensions (W x H x D) | 5.0 x 3.8 x 2.9" / 126.9 x 95.6 x 73.7 mm |
Weight | 1.43 lb / 650 g |
In The Box
A7 III – Body Only
Rechargeable Battery (NP-FZ100)
AC Adapter (AC-UUD12)
Accessory shoe cap
Body cap
Eyepiece cup
Micro USB cable
Shoulder strap
24-month Australian warranty from Sony Australia
This product comes with a 24-month Australian warranty from Sony Australia
Focal Length
24 to 105mm
Aperture
Maximum: f/4
Minimum: f/22
Camera Mount Type
Sony E
Format Compatibility
35mm Film / Full-Frame Digital Sensor
Angle of View
84° to 23°
Minimum Focus Distance
1.25' / 38 cm
Magnification
0.31x
Maximum Reproduction Ratio
1:3.2
Optical Design
17 Elements in 14 Groups
Diaphragm Blades
9, Rounded
Features
Image Stabilization
Yes
Autofocus
Yes
Physical
Filter Thread
Front: 77 mm
Dimensions (DxL)
3.28 x 4.46" / 83.4 x 113.3 mm
Weight
1.46 lb / 663 g
Packaging Info
Package Weight
2.25 lb
Box Dimensions (LxWxH)
8.5 x 5.0 x 4.5"
What's In The Box