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Sony DSCW730 16mp Cyber-Shot Digital Camera Black

Sony SVSDSCW730K
Sony DSCW730 16mp Cyber-Shot Digital Camera Black
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About the Sony DSCW730 16mp Cyber-Shot Digital Camera Black

 

Product Highlights

  • 16.1MP 1/2.3" Super HAD CCD Sensor
  • Carl Zeiss Vario-Tessar 8x Zoom Lens
  • 35mm Equivalent Focal Length: 25-200mm
  • 2.7" 230k-Dot Clear Photo LCD Monitor
  • HD 720p Video at 30fps
  • Optical SteadyShot Image Stabilization
  • Picture and Beauty Effect
  • 360° Sweep Panorama
  • Face Detection and Smile Shutter
  • Advanced Flash

 

The Sony Cyber-shot DSC-W730 Digital Camera is a highly compact point-and-shoot camera featuring a 16.1MP 1/2.3" Super HAD CCD image sensor for producing high resolution still imagery and HD 720p video. This sensor is benefitted by the inclusion of an 8x optical zoom Carl Zeiss Vario-Tessar lens, giving a 35mm-equivalent focal length range of 25-200mm. For shooting in low-lit conditions and when working at longer zoom magnifications, Optical SteadyShot image stabilization helps to counter the effects of camera shake.

For monitoring and playback of images, and for navigating the menu system, a 2.7" 230k-dot Clear Photo LCD is available and offers five brightness steps to aid in viewing in bright conditions. There are also a host of camera effects to further refine the appearance of your imagery including Picture Effects, Beauty Effects, Face Detection and Smile Shutter, 360° Sweep Panorama, iAuto, and Advanced Flash.

16.1MP Super HAD CCD Sensor and HD Video
The W730 integrates a 16.1 megapixel 1/2.3" Super HAD CCD image sensor to produce high resolution imagery that is well-benefitted by the 8x optical zoom lens and Optical SteadyShot image stabilization. The combination of these technologies renders sharp, detailed imagery suitable for both printing and sharing online. The sensor also enables HD video recording up to 1280 x 720p format at 30fps.
8x Optical Zoom Carl Zeiss Lens and Optical SteadyShot Image Stabilization
A built-in 8x optical zoom Carl Zeiss Vario-Tessar lens provides a 35mm-equivalent focal length range of 25-200mm, giving wide-angle to telephoto perspectives to suit most shooting situations. Five aspherical lenses are integrated into the lens' construction, helping to reduce chromatic aberrations throughout the zoom range.

Significantly benefitting this lens' long-range abilities is built-in Optical SteadyShot image stabilization, which helps to lessen the appearance of camera shake. 2-Way Active Mode functions by correcting for both vertical and horizontal motion, making it suitable for producing sharp imagery while moving.
Other Camera Features
  • The 2.7" 230k-dot Clear Photo LCD monitor is a bright, clear means for composing imagery and reviewing photos and videos.
  • Picture Effects help to add increased mood to imagery by altering their appearance to suit your creative direction. Effects include Toy Camera, Pop Color, and Partial Color effect amongst others.
  • Beauty Effect gives you the ability to enhance subjects' skin tones, smooth the appearance of their skin, remove blemishes and shine, whiten teeth, and more.
  • Advanced Flash works to improve the overall effectiveness of the built-in flash and provide greater illumination to light up more of the scene in darker situations.
  • iAuto mode intelligently analyzes the scene in which you are photographing in and will optimize camera settings to best render the situation accurately.
  • Face detection and Smile Shutter work to improve portraits by emphasizing focus and exposure on the subjects' face and automatically releasing the shutter when a smile is detected.
  • 360° Sweep Panorama allows you to create wide panoramic images in-camera by simply sweeping your camera about the scene.
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    Imaging
    Pixels Actual: 16.4 Megapixel
    Effective: 16.1 Megapixel
    Sensor 1/2.3" CCD
    File Formats Still Images: JPEG
    Movies: MPEG-4 AVC/H.264
    Audio: MP3
    Max Resolution 16MP: 4608 x 3456 @ 4:3
    Other Resolutions 10MP: 3648 x 2736 @ 4:3
    5MP: 2592 x 1944 @ 4:3
    4MP: 2304 x 1728 @ 4:3
    0.31MP: 640 x 480 @ 4:3
    12MP: 4608 x 2592 @ 16:9
    2MP: 1920 x 1080 @ 16:9
    11520 x 1080
    7152 x 1080
    4912 x 1920
    4912 x 1080
    3424 x 1920
    Aspect Ratio 4:3, 16:9
    Image Stabilization Optical
    Optics
    Lens Carl Zeiss Vario-Tessar, 8 elements in 7 groups
    5 Aspheric
    EFL: 4.5-36 mm (35 mm equivalent: 25-200 mm)
    Aperture: f/3.3 (W) - 6.3 (T)
    Zoom Optical: 8x
    Digital: 32x
    Intelligent Zoom: 10x
    Intelligent Zoom: 14x
    Intelligent Zoom: 57x
    Intelligent Zoom: 19x
    Focus Range Wide: 1.97" (5 cm) - Infinity
    Telephoto: 4.92' (1.5 m) - Infinity
    Exposure Control
    ISO Sensitivity Auto, 80-3200
    Shutter 2 - 1/1600 sec
    1 - 1/1600 sec in Program Mode
    Exposure Metering Center-weighted, Multi, Spot
    Exposure Modes Modes: Auto, Programmed Auto
    Compensation: -2 EV to +2 EV (in 0.3 EV steps)
    Shooting Modes Beach
    Fireworks
    Food
    Landscape
    Night Portrait
    Night Scene
    Pet Portrait
    Smooth Skin
    Snow
    Soft Focus
    White Balance Modes Auto, Cloudy, Daylight, Flash, Fluorescent (Day White), Fluorescent (Natural White), Fluorescent (White), Incandescent
    Burst Rate Up to 1 fps at 16.1 MP for up to 100 frames
    Self Timer 10 Sec, 2 Sec
    Flash
    Flash Modes Auto
    Auto/Red-eye Reduction
    Flash On
    Flash On w/ Red-eye Reduction
    Off
    Slow Sync
    Built-in Flash Yes
    Effective Flash Range Wide: 0.98 - 9.19' (0.3 - 2.8 m)
    Telephoto: 4.92 - 6.56' (1.5 - 2 m)
    Wide: Up To 17.39' (5.3 m)
    Telephoto: Up To 10.83' (3.3 m)
    External Flash Connection None
    Memory
    Built-in Memory None
    Memory Card Type Memory Stick Duo
    Memory Stick Pro Duo
    Memory Stick PRO HG-Duo 
    SD
    SDHC
    SDXC
    Recording
    Video Recording Yes
    Resolution 1280 x 720: 30 fps
    640 x 480: 30 fps
    Video
    Video Clip Length Up to 29 Min
    Audio Recording With Video, Mono
    Viewfinder/Display
    Viewfinder Type LCD Display
    Screen 2.7" LCD Rear Screen (230000 pixels)
    Connectivity/System Requirements
    Connectivity AV Output, USB 2.0
    Wi-Fi None
    Power
    Battery 1x NP-BN Rechargeable Lithium-Ion Battery Pack, 3.6VDC, 630mAh
    Physical
    Dimensions (WxHxD) 3.7 x 2.1 x 0.9" / 93.1 x 52.3 x 22.5 mm
    Weight 4.30 oz / 122 g
     
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